New ad promotes wolves to Times Square audience

published on Wednesday, October 28, 2009 9:55 PM MDT

By DANIEL PERSON Chronicle Staff Writer

Defenders of Wildlife says people in New York City are in the dark about the wolf hunts taking place in Montana and Idaho and has launched a Times Square ad campaign to raise their awareness.

From now through New Year’s Day, the conservation group, which opposes the wolf hunt, is buying time on the 520-square-foot CBS superscreen on 42nd Street for a 15-second video spot showing n among other things n a wolf pup howling in tall grass.

“They are being killed,” is written at the bottom of the screen, along with a number people can text to donate $5 to the group.

“This advertisement is just one n albeit, very public and important n vehicle in our public awareness campaign,” Erin McCallum, with Defenders of Wildlife, wrote in an e-mail to the Chronicle. “This issue understandably receives a lot of attention in the West, but understanding and information is lacking on a national level.”

Defenders of Wildlife is one of more than a dozen groups suing the Obama administration over its decision to take the gray wolf off the Endangered Species List. Revenue from the ad will go toward the legal battle, along with compensating and working with ranchers who raise livestock near wolf populations.

Reader Comments

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2041 wrote on Oct 29, 2009 8:40 AM:

" It's an old joke, but let's reintroduce wolves into Central Park. However it wouldn't be safe - for the wolves. "

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blissful wrote on Oct 29, 2009 9:11 AM:

" Sounds like funds are tight, due to the economy, so they've got to hit up the city folks - they're the only ones with money to spare. Plus it's so much easier to get sympathy from folks when they don't have a clue what's really going on.... "

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techman wrote on Oct 29, 2009 9:29 AM:

" I don't try to tell New Yorkers what they can and can't do, so in my opinion these people can pi$$ off. "

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hushnoble wrote on Oct 29, 2009 9:30 AM:

" Unless New Yorkers want Montanans telling them how to manage their subway systems, they should keep their noses and money out of managing the wolf populations.

Every issue doesn't have to be a national issue. If we want New York money influencing our politicies, just keep voting Max Baucus into office. "

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